Coaching, Transformation, Leadership

“You can’t teach anybody anything, only make them realize the answers are already inside them.”
- Galileo Galilei


Coaching, Transformation, Leadership

“As we let our light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence actually liberates others.”
- Marianne Williamson


Coaching, Transformation, Leadership

“Don't be afraid to take a big step if one is indicated. You can't cross a chasm in two small jumps”
- David Lloyd George

Welcome to Ann Towers Coaching

I specialise in working with leaders and managers who want to further enhance their leadership skills (be it accountability, assertiveness, authenticity, collaboration, courage, critical thinking, delegating, empathy, flexibility, mindfulness, learning ability and/or resilience) through coaching and workshops.

In life and at work, there are transition points that require us to equip with various leadership skills to safe guard our success. What new or enhanced capabilities or qualities of leadership skills do you need so that you can go through these transitions confidently and competently?

Taking a Leap on Your Path

You are on your career path, you can see where you are going and where you want to be. You are ambitious and you know you have the energy and the talent to get that promotion or to make the next leap. The opportunities are there for you to take, if only you can unleash the potential, talent and energy within yourself.

On the Right Path

Maybe you already achieved that promotion or made that leap and got your dream job. However, you realise that in order to stay on this path, new learning, new skills or new competencies are required so that you can take on the responsibility and confidently deal with the new challenges that come with the job.

Redefining Your Path

Sometimes you reach a point in life where you know it’s time to make a change. It could be starting a new career, setting up a new business, leaving for a new company, taking on a new position, or learning a new skill. Or maybe you just need some space and time to have a complete rethink about what you want to do or be in life?

A helping hand, a different pair of eyes, working with you and assisting you to connect with what is important and achieve a significant shift in your work and your life, maybe is something worth considering at this stage?


“I initiated coaching with Ann during a period when I had a lot of things going on in my life both professionally and personally and I never seemed to have a free minute and was being held back by a sense that I wasn't realising my full potential.

Ann's coaching, and the centering technique in particular provided me with the space I needed to reflect on what was happening and to clarify what was really important. This facilitated more effective decision-making and also enabled me to gain new perspectives on events that happened in the past which I had been playing over and over in my mind and which were holding me back. Through the assessment-assertion technique, I was able to more effectively deal with those past events and was also able to move on to new paths with a renewed sense of optimism and energy. Ann's coaching was also critical to assisting me in making a couple of important career decisions which have turned out really well since commencing coaching.

In today's fast-paced environment, I found Ann's coaching technique which gives one the space and the tools to reconnect with one's inner voice and wisdom to be immensely useful and powerful. I would have no hesitation in recommending Ann as a coach to anyone who is unsure of the direction that they are going, feels disoriented by all the distractions that modern life encompasses or who is being prevented by realising more of their potential due to the events of the past.”

Michael H, Consultant in a listed company, Milton Keynes

“The coaching sessions with Ann helped me to reflect on the priorities in my life and to make life decisions with a renewed sense of focus and clarity. Ann taught me how to adapt mentally and emotionally to get the most out of work, social and family situations, and how to more effectively manage the multiple demands on my time.

Ann’s calmness and authenticity made me feel at ease and able to talk openly. She has an uncanny ability to see things from someone else’s point of view and to offer practical and insightful advice. What impressed me most about Ann was her ability to adapt her coaching style to meet my personal preferences. Ann was quick to recognize if a particular technique didn’t work for me and to explore alternatives.”

Simon Harris, Managing Director of a Market Research Company, Milton Keynes

“I would highly recommend Ann Towers as a professional coach. Ann provided me with professional coaching over a period of around eight months during 2014 and 2015. The coaching she provided me encompassed a number of different areas including developing a number of personal and management skills & behaviours and in terms of support during a process of evaluating the direction I was looking to take my career in. Ann’s approach was extremely professional and methodical while at the same time providing an environment where I felt very comfortable exploring a broad range of personal and professional topics. Ann is a great coach and I have full confidence in her in aiding in achieving whatever goals you set for yourself.”

Alex Green, Senior Research Director, IHS

“Working with Ann has opened up my eyes to what I was missing. I knew there were gaps but I never imagined how deep they were and how far we would travel to find them.

I am now starting to understand my inner feelings and was able to utilise this knowledge to continue to build my strengths as a leader, manager and friend both inside and outside work.

I now feel I have a strength of character to stand up and count and I am more positive than ever as to the outcomes of my future. I will continue to work with Ann as I am sure there is so much more to explore and I for one am looking forward to the journey.

If I was to recommend a coach to you and a new friend I would absolutely 100% recommend Ann.”

Thomas L, Director of a listed global MR firm, Northampton

“Ann has a very relaxed and peaceful approach to her sessions and really encourages me to find my inner strength, which has given me the courage to change the way I think and respond to certain situations, which before I would have found very difficult to deal with.

My life coaching sessions have enabled me to be better equipped for life events and I feel happier and more productive in my everyday chores. I am even exploring new ways of working! ”

Louise S, Bedford

Coaching Approach

Ontological Coaching

Coaching is a partnership in which the coach and the coaching client are exploring different areas of learning, in a thought-provoking and creative process that inspires the coaching client to maximize his or her personal and professional potential.

In Ontological Coaching, the exploration of the learning puts particular focus on the client’s way of being, how he or she shows up in the world in the domains of Language, Emotions and Body. So that the client can become more aware of the actions he or she chooses and can move in greater awareness towards a more effective and meaningful life.

As an Ontological coach, I see that as human beings, our reality or world view is shaped by many things within and around us. The stories we have been told by our family, our culture and our history; the assumptions that we live our life by; the way we make sense of reality; the beliefs and values we hold; the way we use language; the emotions we habitually fall into; the ways we move our body and hold our posture; the systems in which we live and work… All these elements go into forming the way we see the world and thus interact with it and create results.

In the Ontological coaching process, clients are supported in having conversations in which they can see new ways of thinking and actions to take, that are consistent with what they most care about. The clients practice new behaviours and new actions. At the same time, the conversations, which are held in a respectful and non-judgemental emotional context, allow for sincere reflection to build new cognitive and emotional practices in order to replace ineffective habits and create desired results, generating greater satisfaction.

About Ann

Ann has been a practicing coach since 2013 and is based in Bedford, UK. She works with leaders and managers in organisations; entrepreneurs and professionals locally and throughout the Midlands and South East regions of the UK. She specialises in leadership coaching and is a trained “Immunity To Change™ process facilitator. Ann also designs and facilitates leadership development workshops, delivered to the public or in-house to companies.


Coaching FAQ

Here are some FAQ on Coaching, extracted from International Coaching Federation website for your information.

What is professional coaching?

ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

Is coaching right for you?

To determine whether you or your company could benefit from coaching, start by summarizing what you would expect to accomplish in coaching. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.

Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Also, ask yourself whether you or your business is ready to devote the time and the energy to making real changes. If the answer is yes, then coaching may be a beneficial way to grow and develop.

What are some typical reasons someone might work with a coach?

An individual or team might choose to work with a coach for many reasons, including but not limited to the following:

  • Something urgent, compelling or exciting is at stake (a challenge, stretch goal or opportunity)
  • A gap exists in knowledge, skills, confidence or resources
  • A desire to accelerate results
  • A lack of clarity with choices to be made
  • Success has started to become problematic
  • Work and life are out of balance, creating unwanted consequences
  • Core strengths need to be identified, along with how best to leverage them

What has caused the tremendous growth in the coaching industry?

Coaching has grown significantly for many reasons, among them:

  • Rapid changes are taking place in the external business environment.
  • Downsizing, restructuring, mergers and other organizational changes have radically altered the “traditional employment contract.” Companies can no longer achieve results using traditional management approaches.
  • With the growing shortage of talented employees in certain industries, companies must commit to investing in individuals’ development.
  • The disparity between what managers were trained to do and what their jobs now require of them is widening due to increasing demands for competitive results.
  • People are wrestling with job insecurity and increased workplace pressures to perform at higher levels than ever before.
  • Companies must develop inclusive, collaborative work environments to achieve strategic business goals and to maintain high levels of customer satisfaction.
  • Individuals who have experienced the excellent results of coaching are talking to more people about it.
  • People today are more open to the idea of being in charge of their own lives. Coaching helps them do just that.

In short, coaching helps individuals and companies focus on what matters most in life and business, and so the industry continues to grow.

How is coaching distinct from other service professions?

Professional coaching focuses on setting goals, creating outcomes and managing personal change. Sometimes it’s helpful to understand coaching by distinguishing it from other personal or organizational support professions.

  • Therapy: Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one’s work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through.
  • Consulting: Individuals or organizations retain consultants for their expertise. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.
  • Mentoring: A mentor is an expert who provides wisdom and guidance based on his or her own experience. Mentoring may include advising, counseling and coaching. The coaching process does not include advising or counseling, and focuses instead on individuals or groups setting and reaching their own objectives.
  • Training: Training programs are based on objectives set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach. Training also assumes a linear learning path that coincides with an established curriculum. Coaching is less linear without a set curriculum.
  • Athletic Development: Though sports metaphors are often used, professional coaching is different from sports coaching. The athletic coach is often seen as an expert who guides and directs the behavior of individuals or teams based on his or her greater experience and knowledge. Professional coaches possess these qualities, but their experience and knowledge of the individual or team determines the direction. Additionally, professional coaching, unlike athletic development, does not focus on behaviors that are being executed poorly or incorrectly. Instead, the focus is on identifying opportunity for development based on individual strengths and capabilities.

News and Events

2nd August 2018

Autumn Workshop – Personal Leadership Development

Following the excellent feedback, Ann’s Personal Leadership Development Workshop – Language & the Pursuit of Personal Leadership will be on this autumn, starting from Thursday, 27th September 2018 for 4…

8th May 2018

Experience Coaching

May 7th to 13th 2018 is International Coaching Week, and to celebrate this, Ann Towers Coaching & Associates is offering an information session at Club Towers on Saturday 12th, between 11am and…

9th April 2018


What Stops Us Achieving Our Goals? (By Ann Towers) Maybe you have just achieved a promotion to a leadership position, and you realise that you need to delegate better? Perhaps…

7th November 2017


The first Personal Leadership Development Series will take place in November, on the topic of: Language & the Pursuit of Personal Leadership Do you ever feel overwhelmed? Trying to get…

Contact Us

Based in Bedford in the UK, I work locally (face-to-face) and internationally (telephone or Skype) with leaders and managers who want to further enhance their leadership skills (be it accountability, assertiveness, authenticity, collaboration, courage, critical thinking, delegating, empathy, flexibility, mindfulness, learning ability and/or resilience) through coaching and workshops.

To find out more about how I can assist you or your organisation, please get in contact.